Search Engine Statistics
- Total US internet users in December 2007 were 183 million.
- Conducting over 113 billion core searches in 2007.
- 90.5 % of these searches are done on Google, MSN or Yahoo sites.
- 56% of internet users perform a search at least once a day.
- Two-thirds of internet users consider search engines a fair and unbiased source of information.
- 62% of users will not search past the first page.
- 92% never go past the second page.
- Online advertising increased 35% in 2006.
- Unlike sponsored links, "organic listings" are not sold to the highest bidder. These "free listings" are indexed by highly developed search engine algorithms that are continually being improved to return the most relevant sites for a given search term.
- 70-80% of all searches are through the organic listings versus only 20-30 % in the sponsored links(PPC).
- 6 out of every 7 sales that result from a search engine comes through organic searches versus sponsored links.
- 36% of search engine users believe the first page results of the organic listings represent websites of companies that are top in their fields.
Sources: Comscore, Interactive Advertising Bureau, IProspect, Juniper Research, EMarketer
