Visibility Source
Visibility Source is a Columbia, South Carolina based professional web design and search engine optimization business. We build affordable, custom web sites, designed and maintained for exceptional performance in the search engines. In order to release the full online potential of your business, Visibility Source offers a full range of online services in the areas of web design, search engine optimization, pay per click marketing, online branding and traffic analytics.
Professional Web Design
Visibility Source specializes in building high performance sites that connect with customers and keep them engaged with good content and presentation. Absolutely perfect for new businesses looking for something affordable, yet needing the visibility that comes from customization and expert optimization. Visibility Source is also ideal for larger businesses requiring integrated business automation, showrooms, e-commerce, video and flash presentations. Visibility Source has clients with over 1000 page 1 organic listings. Remember, it doesn't matter how much you invest in a web design, it's only effective if it connects with people.
Search Engine Optimization(SEO)
If you’re not on Page 1 of Google, MSN or Yahoo- you're invisible! At Visibility Source, SEO is more than getting our clients showing up on page one for a few terms. It involves creating a wide net of 1st Page listings through which a great harvest of qualified traffic can be drawn into a site. You must face the facts, with Americans performing 113 billion core searches last year, if your business is not investing in search engine optimization, then your competition will.
Pay Per Click(PPC) Management
PPC or sponsored links are a part of the most successful online campaigns. Especially for businesses with websites that have new domains, a PPC program will provide important "quick" exposure. This allows time for more important SEO efforts to obtain high rankings in the "organic"(or "natural") listings, where the vast majority of the business occurs. A pay per click plan can also be beneficial for seasonal promotions, one-time events, or key-phrase test marketing.
Analytics
"You can't improve what you do not measure". Analytics help with gauging the effectiveness of your online campaigns and in understanding your target markets, their tendencies and conversion rates. Visibility Source will set up online tracking so you know what's working best and what needs to be adjusted.
Online Branding
Branding is about getting people to remember your business, what you do, and why you stand out from the crowd. Visibility Source will strengthen your company's brand visibility through a range of online techniques from logo design, online press releases, banner placement and social media marketing.
